Turn Your Passion for Teaching Into a Thriving Business
Business coaching and mentorship for martial arts professionals and self-defense instructors — learn directly from Coach Blauer, who built a global brand and trained thousands of instructors worldwide.
You're Great at Teaching. But Running a Business?
Most martial arts instructors and self-defense professionals are incredible teachers but struggle with the business side. Marketing, sales, client retention, pricing, systems — it's a different skillset. That's where Coach Blauer comes in.
12-Month Executive Coaching & Mentorship
$20,000
Twelve months. Paid in full or financed.
- Weekly private coaching calls with Coach Blauer
- Direct access by text between calls — a coach in your corner, not a course
- Multiple live training weekends at his home and the world-famous Tactical Garage Gym
- Business strategy, positioning, pricing, and leadership
- Mindset, fear management, self-defense, and decision-making under pressure
The Business Behind the Brand
Positioning & Messaging
Stand out in a crowded market. Learn to communicate your unique value without sounding like everyone else.
Marketing That Works
Attract the right clients with authentic marketing. No sleazy tactics, just honest communication that builds trust.
Sales Without Selling Out
Enroll clients confidently without feeling pushy. Learn to serve, not sell.
Systems & Scalability
Build a business that doesn't rely on you being there 24/7. Create systems that work while you sleep.
Pricing & Profitability
Charge what you're worth. Learn to price your services based on value, not fear.
Mindset & Leadership
Develop the mental resilience and leadership skills to grow your business and inspire your team.
"Tony Blauer has developed a system that drives a methodology of thought that is profound. While originally designed to weather the physical assault on one's senses in a self-defense or combat situation, I have used it for the last two decades in a business environment, and it has been one of the key pillars of my success to the tune of millions of dollars."
— Joe Mullings, President & CEO, The Mullings Group
Built for People Who Teach for a Living
Martial Arts School Owners
Grow your enrollment, increase retention, and build a profitable school.
Self-Defense Instructors
Turn your expertise into a sustainable business with multiple revenue streams.
Aspiring Entrepreneurs
Launch your self-defense business the right way from day one.
Don't Miss an Issue of SPEAR Tips
Every Saturday, Coach Blauer teaches — free. Fear management, real-world self-defense, and scenario training drawn from 48+ years of research. No fluff. Unsubscribe anytime.
Joined by tens of thousands of good humans worldwide.
Recommended Starting Point
Start with Know Fear®
Managing fear is paramount and primary. As an entrepreneur, mastering fear is your competitive advantage.
Learn Know Fear®Build Your Foundation
Human Weapon System (HWS): a complete online course plus a month of Garage Gym access. Develop the mindset of a warrior entrepreneur.
Explore ProgramsChoose Your Experience
Accelerate growth with the Elite Retreat, BTS90, or one-on-one VIP Mentoring with Coach Blauer.
Book Coach BlauerNot Sure Where to Start? We're a Boutique Concierge Service
The Economics of Violence applies to your business too: no matter how much money you have, you can't afford to stay stuck. Let us help you plan your best path and create a customized strategy for your growth.
Ready to Build a Real Business?
Stop trading time for money. Build a business that serves your mission and supports your life. Limited availability — serious inquiries only.