Coach Tony Blauer coaching a group of instructors
Advanced Business Development Training for Self-Defense Professionals

Learn The Exact Methodologies & Systems I've Used To Grow My Training Business By More Than 200%

We've developed an entire ecosystem of tools and support that you can access from anywhere on the planet with any internet-connected device.

"Joining my Masterclass will provide you with an opportunity to learn directly from me online, without the time and cost of travel to attend one of my live business seminars. With this training you'll be able to take my decades of training experience and turn it into just mere days for you. Doing this will allow you to immediately begin implementing proven practices and cutting-edge business strategies that are working right now in our industry."

— Coach Tony Blauer

The Business Strategy Masterclass on desktop, laptop, tablet, and phone
In This Course I Share

What You'll Learn From Me

How I pivoted my entire business during the pandemic
How I learned to communicate and teach online to maximize student retention and effectively teach the physical aspects of self-defense
How I created an international audience with more students online than I ever had at my physical schools
Business Strategy Masterclass with Coach Tony Blauer

Everything You Get

A complete business development ecosystem — course, marketing system, tools, community, and live support.

12 modules

Complete Business Development Course

Business development built specifically for industry professionals.

7 modules

Complete A-Z Business Marketing System

The marketing system covered end to end.

$4,995 FREE

Full Library of Downloadable Tools

Proven resources and templates for your business.

Private Inter-Industry Networking Group

Lifetime access to the community of instructors and school owners.

$997/year FREE

Ongoing Training and Support Sessions

Live Zoom sessions with Coach Blauer — recorded and archived for members.

Modules 1 to 12 of the Business Strategy Masterclass with objectives

If you want to resurrect your business, re-brand yourself, or expand your current business, this course will help you accomplish that much faster — by eliminating the trial and error and giving you direct access to Coach Blauer and the entire network of students in the program.

Lifetime Access

Train at your own pace, from any internet-connected device.

The Goal

Exponentially increase your brand awareness and student enrollment.

Course Length

Delivered online at your own pace. The core program is 12 modules. Most students finish in four to five weeks.

Online Training & Support

The system, the training, the tools, the community, and support — all designed around your business goals.

This Program Is Designed

Specifically For Two Groups

Experienced Trainers

Professionals looking to advance their skills and position their businesses for long-term success in the new era we are entering as an industry and a global marketplace.

Trainers, Coaches and Martial Artists Breaking Into the Industry

Instructors who want to fast-track their learning curve so they can avoid wasting thousands of hours, and tens of thousands of dollars, trying to figure it out on their own.

Expert Level Online Presentation Training & Step-By-Step Guides

Every element of how to professionally train online is covered: the tools required, advanced speaking and presentation tutorials, and lesson plan design. It is absolutely possible to teach the physical aspects of self-defense virtually, but there are important practices that have to be applied — we cover all of them in step-by-step detail.

Brain-based training graphic from the Business Strategy Masterclass

Proven Marketing Strategies

Having learned the hard way, we're clear on the common pitfalls and on the step-by-step process you can use to present online like an expert and retain students month after month.

The Success Map for the Professional Martial Artist

Advanced Business Development Training For Industry Professionals

Apply business fundamentals and advanced marketing strategies to advance your business. Joining the Masterclass gives you immediate access to the tools and resources you need to grow your business and increase your brand awareness.

Coach Tony Blauer running a live online training session

Ongoing Community & Support

If you believe connections matter, it's time to put yourself in proximity to instructors you can run alongside and instructors you can learn from and model. The private inter-industry networking group gives you access to both.

The private inter-industry networking group for Masterclass students
Free Bonus: 12 Weeks VIP Access

Train Live With Coach Blauer While You Build The Business

Unlimited access to Coach Blauer's online Garage Gym — plus the digital programs below, included with your enrollment.

Coach Tony Blauer's online Garage Gym classes on multiple devices

$291

Free

12 Weeks VIP Garage Gym Access

Unlimited access to train live with Coach Blauer in his online Garage Gym — highly personalized, direct access. Many students apply what they learn in these classes to their own online curriculum.

12 weeks at the $97/month rate

$497

Free

Human Weapon System®

Coach Blauer's flagship self-paced program on how the body is built to protect itself.

$199

Free

KNOW FEAR® Digital Seminar

The fear management work that runs underneath everything Coach Blauer teaches.

Included

Free

Making Friends With Fear

The complete audio program on recognizing, decoding, and working with fear instead of against it.

Total bonus value: $987+ included when you enroll.

The Business Strategy Masterclass training portal on a laptop
Our Commitment To You

We Take Your Success as Seriously as You Do

The training, the systems, the tools — everything is in place for you to develop a professional and profitable business. We will teach you what to do and how to do it. We will teach you what to say and how to say it. The only thing we can't teach is desire. You have to put in the time and the energy for any business to become successful.

Every element of this training is proven by Coach Tony Blauer and his 40+ years of experience and credentials.

From Students

What Instructors Say About The Masterclass

"For me, the masterclass has given valuable lessons on what to focus on in creating online services. One key revelation is that as I also have different perspectives on the same issue, the need to create designated web pages and USPs for those is important. So to put it shortly: I have speeded up the business development and saved a lot of time from wandering around. Work needs to be done."

Tommi Nystrom

"Something I've loved about the Masterclass is that it was very natural and fluid. Like the SPEAR System®, it had a natural feel to it. Rather than a technique, it was the moment when you realise Zoom can expand your business tenfold. Thanks for the constant value and education, Coach."

Ciaran McKeeve

"Your R&D is priceless! A true gift to the Self Defense Community. This is the Real Deal! Tony's training will change the way you see your environment and how you manage fear. Get some training now!"

William Desy, CFE — Owner, CCW USA Firearms Training

Questions

Frequently Asked Questions

Have a question that isn't answered here? Schedule a call with our team.

Learn Directly From One Of The World's Most Respected Subject Matter Experts

Coach Tony Blauer

Coach Tony Blauer credentials: founder of Blauer Tactical Systems, SPEAR System, Personal Defense Readiness, High Gear, KNOW FEAR
Coach Tony Blauer teaching in front of a room of students
The Investment

Business Strategy Masterclass

One prepaid enrollment. Lifetime access to every module, tool, and bonus.

$1,499

Paid in full. The Masterclass is a digital program delivered the moment you enroll, so it is prepaid — no payment plan on this one.

Talk to the Team First

Prepaid. All other programs offer payment plans through Affirm, PayPal, or credit card.

Also Included In

The 12-Month Executive Coaching Program

The Masterclass is included when you enroll in twelve months of live executive coaching with Coach Blauer — along with weekly private calls, direct text access, live training weekends at the Tactical Garage Gym, and a guest pass to the Elite Training Retreat.

See the Executive Coaching Program
Advanced Business Development Training

Build the Business Your Teaching Deserves

Enroll in the Business Strategy Masterclass and put four decades of hard-won business experience to work in your own school.