Blauer Tactical Systems
BTS90 — 90 days with Coach Tony Blauer

You are the only asset
that travels everywhere with you.

A 90-day protocol for fear management, decision-making under pressure, and behaviorally based self-defense.

Busy executive or founderAging tactical athleteEveryday human
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No pressure. No countdown. Humans still run this company.

The Short Version
What this is

A 90-day fear-management protocol, coached live by me.

The protocol ↓
Why it exists

Forty years of researching fear, violence and performance — compressed into the life you already have.

My letter ↓
Who it's for

Executives, aging tactical athletes, and the unprepared. Anyone coachable.

Who it's for ↓
Why it works

Fear is trained, not deleted. One-to-three-minute drills that compound daily.

The method ↓

If you don't know my work, be skeptical. Good.

If you don't know about my work and the success we've had over the last forty years, you should be skeptical. So don't take my word for any of this. I'm going to tell you what BTS90 is — but if you're curious how your life could change no matter where you are right now, do this next:

01Read the testimonials.
02Read my letter.
03Read the FAQs.

Everything I could say has already been said better by the people who did the work.

The Graduates

They came for different reasons. Look what changed.

THINK
“The BTS90 experience has been nothing short of my expectations and in fact has exceeded them. Coach Blauer's ability to relate to the group has been second to none. His daily messages have been filled with wisdom, insight, and honesty. I truly felt like each message was written for me personally... Coach Blauer told us that fear management is really time management and I was able to make that connection in my mind.”
Roger CormierBTS90 graduate — studied this work since 1994
DECIDE
“Fear was friction — slowing me down or holding me back from executing decisions. BTS90 shifted my mindset from what if to what if I don't.”
Mark S. GridleyHealthcare CEO
DECIDE
“My anxiety and fear held me back for a long time. Just today I secured 2 great opportunities with big clients that I would've previously been too afraid to go for.”
Thomas CuricBTS90 Graduate
LIVE
“Not only do I have enough time to do everything I need to do, but I can also carve out plenty of time for myself.”
Nate BlockNonprofit Manager
RESPOND
“I used the SPEAR principles to navigate the fear loop and get off the duress path so I could make difficult decisions quickly.”
Matt CollinsBTS90 Graduate
RESPOND
“I gave a keynote and applied Know Fear insights to my prep and execution. I visualized the talk, worked through fear spikes, tech issues, and people in the crowd. It was a game changer.”
Chris CataniaProfessional Speaker
THINK
“BTS90 pointed out my time sucks and helped me focus on being more productive. Where I grew the most is in my daily psychology — and it helped me not beat myself up when life gets in the way.”
Shawn SchuldtLaw Enforcement Trainer
LIVE
“My biggest transformation is I'm more self-aware, more positive, more confident. My self-awareness and patience have made me much calmer. BTS90 absolutely made me a much better version of myself.”
Robert FritschBTS90 Graduate
MOVE
“As of today I'm 236 lb, down from 265 when I started BTS90. The small workouts throughout the day keep me feeling better and better, physically and mentally.”

236 lb — down from 265

Randy LinderBTS90 Graduate

Fear is contagious. But so is courage.

A letter from Coach Blauer

Let me tell you what this is — and what it isn't.

Coach Tony Blauer teaching KNOW FEAR® principles

Tony Blauer

Founder, Blauer Tactical Systems

Placeholder narration — Coach B's own recording is coming

If I told you I had decided to become a life coach, I would expect you to laugh. That is not what this is.

The quote I have lived by for decades now is this: be willing to give up who you are today for who you could become tomorrow. I always want to improve my fitness, my thinking, my communication skills, my entrepreneurial skills. And I realized that every trajectory, every path, every journey, every iron in the fire of my life was always influenced by fear. Psychological fear. That led to the evolution of the biggest and most important part of our training ecosystem, and that is the KNOW FEAR® program.

So BTS90 is for people who want to train with me and learn how to manage fear — whether it is fear of violence, fear of conflict, fear of life, fear of politics, fear of corruption, fear of aging, fear of being a good parent. All of us deal with it.

I have created a system that actually works. How do I know this? Because I live with fear. The difference between staying put, moving sideways, or moving forward is managing fear. Mismanaged fear screws all of us up. Managed fear is what everyone does, but nobody knows how to talk about it. We figured that out.

The other part of this is the world's first entirely behaviorally based self-defense system, and it will make you safer regardless of your background.

Again — read the testimonials. Black belts, cops, military, firefighters, pilots, doctors. These are confident people who came to the program and got better at being a parent, a friend, a leader, a decision maker.

So I invite you to read the stuff. If you want to set up a call, or you have a question, hit us up. We will make it happen.

But this program, if you do the drills, will change your life. I promise.

— Coach Blauer

“Be willing to give up who you are today for who you could become tomorrow.”

— Coach Blauer

What BTS90 Is

Two pillars. One protocol.

KNOW FEAR®

Master your mind.

Every trajectory, every path, every iron in the fire of my life was influenced by psychological fear. That realization built the most important part of our training ecosystem. Mismanaged fear screws all of us up. Managed fear is what everyone is already doing — nobody knows how to talk about it. We figured that out.

SPEAR System®

Behaviorally based self-defense.

The world's first entirely behaviorally based self-defense system, built on the body's natural startle-flinch response instead of techniques that fall apart under adrenaline. It will make you safer regardless of your background.

Fear is not one category. It is every category.

  • Fear of violence
  • Fear of conflict
  • Fear of life
  • Fear of politics
  • Fear of corruption
  • Fear of aging
  • Fear of not being a good parent

All of us deal with it.

Fear is making decisions for you right now
that you don't even know about.

Not the fear you would admit to. The quiet kind, the kind that never uses the word. It arrives disguised as being busy, being reasonable, being patient, being realistic.

  • The conversation you keep rescheduling.
  • The email you have not sent.
  • The decision you are calling patience.
  • The training you will start on Monday.
  • The room you scanned and then ignored.
  • The thing you know you should have handled.

Every one of those is a decision. You did not make any of them.
Fear made them for you.

The Mission

As the CEO of your life, you have one job.

Response-Ability

noun.

One's ability to respond.

Coach Tony Blauer teaching KNOW FEAR® principles
The Finding

The difference between the victim and the victor

was always how they managed fear. It wasn't technique.

We spent decades interviewing people who had been through real violence — survivors, officers, soldiers, ordinary people who found themselves in a moment they never trained for. We were looking for a style, a system, a technique that separated the ones who came through from the ones who didn't.

It wasn't there. What separated them was their relationship with fear — whether they recognized it, understood it, and kept functioning while feeling it. That finding is the reason every Blauer program exists.

Behaviorally inspired. Genetically wired.

The Mechanism

Fear is normal. Fear is fuel.

You cannot delete fear and you should not want to. It is a survival signal doing its job. The work is learning to hear it without obeying it — and there is a sequence for that.

F

Face It

You cannot manage what you refuse to look at. Naming the fear is the first act of control.

U

Understand It

Fear is information, not a verdict. Learn what your body is reporting and why.

C

Control It

Manage the physiology first — breathing, posture, self-talk — so the thinking brain stays online.

K

Know It

Familiarity removes the ambush. Fear you recognize is fear you can work with.

We must know fear to face fear.
We must face fear to beat fear.

The Methodology

The compound interest of survival

A Tactical Snack is a one-to-three-minute drill you run in a gap you already have. Pumping gas. Waiting for coffee. Walking to your car. On a call you don't need to be looking at anyone for.

One of them is worth almost nothing. That is the point. You are not making one large deposit you will eventually miss — you are making dozens of tiny ones that never fail, every day, for ninety days. The interest compounds into competence, and competence compounds into confidence.

Small deposits. Ninety days of interest.

The real cost

Fear is not free.

Money, clients, deals and quarters can often be recovered. Time cannot. Rumination, avoidance, rehearsing conversations, indecision and worry consume hours. That makes fear management relevant to an executive, a parent or an entrepreneur before physical violence ever enters the conversation.

Fear management is time management.

Who This Is For

One protocol. Three reasons people run it.

01

The Executive

Fear rarely announces itself in your calendar.

It shows up as hesitation before a hard call, avoidance of a necessary conversation, and decisions deferred until the option expires. You are the CEO of your life and the job is response-ability. BTS90 trains the operating system that makes those calls.

02

The Aging Tactical Athlete

You already know what you used to be able to do.

Former operator, officer, martial artist. The skill is still there; the recovery is not. BTS90 is scalable and self-paced by design — combat calisthenics you regress or progress to match the body you have today, not the one you had at thirty.

03

The Unprepared

No background. No gym. No idea where to start.

That is the most common profile in the program, and it is the easiest one to train. There is no prerequisite. Pre-Training teaches you the movements before Day 1, and the work is behavioral and psychological before it is ever physical.

For the aging tactical athlete

You already know what you used to be able to do.

Former operator, officer, martial artist, athlete. The skill is still there; the recovery is not. BTS90 is scalable and self-paced by design — combat calisthenics you regress or progress to match the body you have today, not the one you had at thirty.

Train the body you have. Build the mind you need.

Personal safety

Detect. Defuse. Defend.

The SPEAR System® is the world's first entirely behaviorally based self-defense system. It is built on the body's natural startle-flinch response instead of techniques that fall apart under adrenaline. You do not need a background. You need a willingness to practice.

Safer, sooner — regardless of where you start.

Who It's For

The coachable.

You don't need to be fit, experienced, or fearless. You need to be willing to be coached — to do small work daily and let ninety days of repetition change how you respond. That's the whole prerequisite.

Who It's Not For

The uncoachable.

If you already know everything, if you're collecting programs instead of running one, or if you're looking for someone to fix you without your participation — this will not work, and I'd rather tell you now.

Mismanaged fear runs your calendar before it runs your body. Fear management is time management.

You vs You

You have outsourced almost everything.

Your security is outsourced to a system, an alarm, a badge, a locked door. Your health is outsourced to a professional you see twice a year. Your readiness is outsourced to the assumption that nothing will happen, and that if it does, someone else will be there in time.

Most of the time that works. The problem is the moment it doesn't — because in that moment the only asset in the room is you, and nobody has ever trained it.

The ability to protect yourself or a loved one is arguably the single most important skill you could possess.

For most of my career I was on the road roughly two hundred days a year. Different city, different gym, different time zone, different hotel with a treadmill and two dumbbells. Every excuse a person could use, I had access to all of them.

So I stopped waiting for the hour I didn't have and started using the minutes I did. Ninety seconds in an elevator. Three minutes in a hotel hallway. A set while the coffee brewed. Movement in the cracks of a day that was already full.

That wasn't a program. It was survival. It only became a method later, when I realized the people I trained had the same problem I did — not a lack of discipline, a lack of uninterrupted time.

Then I found the research that explained why it worked.

In 1967 Alan Richardson ran a study on free-throw shooting. One group physically practiced. One group did nothing. One group only visualized the shot. The visualization group improved almost as much as the group that physically practiced — without touching a ball.

The study is frequently misattributed to the University of Chicago. Richardson's work is the actual source.

Movement is mental.

Richardson kept visualization and execution separate. BTS90 puts them in the same rep. You rehearse the response and you perform it, in the same ninety seconds, in the middle of an ordinary day.

The Architect

Tony Blauer

Coach Blauer has spent more than four decades researching fear, violence and how people respond when something real is happening. That research produced the SPEAR System®, built on the body's natural startle-flinch response rather than on techniques that fall apart under adrenaline; KNOW FEAR®, the psychology of managing fear instead of pretending it away; and HIGH GEAR®, the impact-reduction suit that let researchers study real behavior in force-on-force scenarios.

The work has been taught to military units, law enforcement agencies, first responders and civilians across more than forty countries. BTS90 is that body of research compressed into ninety days and rebuilt for a person with a full calendar.

The Record

Trusted by the world's elite

A collage of Coach Tony Blauer training military units, law enforcement officers, fighters and civilians over four decades
“One man taught me more about the lead up to the fight and the first few seconds of the fight than all the others combined. That instructor is Tony Blauer. If I had to send a member of my family to learn personal protective skills, there would be no hesitation, it would be Tony Blauer.”
Ron DonvitoUSMC (Ret.), Founder L.I.N.E. SYSTEM
“Tony Blauer's research on fear management has proven more effective for some of my clients than any of the material I have learned in 20 years of practicing psychology.”
Dr. Jeff DetesoPsychologist
“The SPEAR System® is the most comprehensive combatives program currently available. The system has also become the genesis and springboard of my professional research and training. I will never again train or live without its principles.”
Brian Kinnaird, Ph.D.Forceology Research Group
“When the history of this warrior renaissance is written, Tony Blauer will be remembered as one of the great pioneers who propelled us forward to the next evolutionary step in warriorhood.”
Lt. Col. Dave GrossmanU.S. Army (Ret.) — Director, Killology Research Group
“Tony Blauer is the Anthony Robbins of the self-defense world.”
Dale FloydFmr. North American Director, World Kickboxing Association
Access

Now, I'm coaching you.

For most of my career, getting this work meant getting into a room with me — a unit, an agency, a seminar, a certification course. There is no public facility to walk into anymore, and there are only so many rooms in a year.

BTS90 is how I close that gap. Not a course you watch on your own. A protocol I run with you, live, for ninety days.

Direct access. Daily guidance. No filters.

The Protocol

This isn't a course. It's a 90-day protocol.

01

Tactical Training Plan

A daily protocol of combat calisthenics and Tactical Snacks — no gym, no equipment, no schedule change.

02

Daily Contact & Support

Prompts, drills and micro-lessons that keep the work active every day instead of every Monday.

03

Weekly Live Coaching

Live on Zoom with Coach Blauer. Ask questions, get corrected, watch the replay if you miss it.

04

Community & Accountability

A training environment of people doing the same work, plus your Battle Buddy.

05

Direct Coaching By Me

Not a course you watch. A protocol I run with you, in real time, for ninety days.

06

Your Personal Protocol

By Day 90 the work is yours — a movement vocabulary and a fear-management practice that stay after the program ends.

00 — Prepare

Your 90 days don't start cold.

We don't ask you to get ready before you join.
Getting you ready is part of the program.

A new cohort starts every month, and the day you enroll you enter Pre-Training. That month is spent learning fear management, learning our nomenclature, learning how to move, and taking live online classes. So when the program starts you are not crawling or walking. You are running.

Training plan on the whiteboard inside the Tactical Garage Gym
01

10 Days of Fear

Prepare the mind.

Ten days designed to begin changing your relationship with fear before the 90-day protocol starts.

02

Tactical Garage Gym

Prepare the body.

A bonus month of Tactical Garage Gym so you learn the movements you'll use throughout BTS90 before Day 1.

03

Human Weapon System

Learn the foundation.

Foundational education for the principles beneath the movement and the self-defense methodology.

04

Community + Battle Buddy

Prepare together.

Enter the BTS90 environment, meet the community and connect with your Battle Buddy before the starting line.

The progression

Competence → Confidence → Consistency

Competence is what you can do. Confidence is what you will actually access under pressure. Consistency is the person you become — not compliance with a program, but someone who does the work.

That is the sequence. That is the goal.

The Battle Buddy

You don't do this alone.

One enrollment covers two people. Bring a spouse, a partner, a training partner, a colleague, an adult child — they get full access at no additional cost: the weekly calls, the onboarding, every drill and every scenario.

This is not a marketing bonus. Accountability is the variable that decides whether ninety days of small daily deposits actually happen. Add their name and email on the checkout page when you register.

Common Questions

Ask it before you decide.

Top Objection

I DON'T HAVE TIME FOR ANOTHER PROGRAM.

Neither did I — that is the entire origin of this method. BTS90 is not built on finding an hour. It is built on one-to-three-minute Tactical Snacks placed inside the gaps that already exist in your day, plus one live call a week you can watch on replay. If your schedule is the objection, you are the exact person this protocol was designed for.

Start with Ask. Exhaust your questions.

Coach Blauer personally educated the chat box on this page. Click Ask and put anything to it — the protocol, the time, the price, whether this fits your life right now. If it can't answer you, we'll set up a call with somebody at Blauer HQ.

Still sitting with something you're not comfortable with? Email us. We will get back to you. Humans still run this company. ask@blauertactical.com

The Irony of Fear

If you're sitting on the fence.If you don't think it's worth it.If you don't think it'll work.

That's fear.

Free Intelligence

Not ready to commit?

Get the free e-book on how to ethically weaponize fear, manage the flinch response, and become a human weapon.

Get the Free E-Book

Includes subscription to my tactical newsletter for weekly safety tips.

Want to think about it?

Leave your email and we'll send you the orientation call, a few real testimonials, and a link to talk with us or one of my team. No pressure, no countdown.

The destination

The life you want is worth fighting for.

Being formidable is not synonymous with violence. It is compassion, restraint, discipline, confidence and courage — with the capacity for aggression when circumstances genuinely require it.

That is what BTS90 trains.

Enrollment

Give me 90 days.
I will give you a lifetime of safety.

How it starts

A new cohort every month.

Pre-Training opens the day you enroll, so you arrive at Day 1 already running.

$1,497

$16.63/day

One enrollment. Ninety days. Bring a Battle Buddy at no additional cost.

Enroll and Enter Pre-Training

You don't pass or fail. You just get better at life.

Included at no additional cost
  • Human Weapon System®$497
  • KNOW FEAR® Program$199
  • Context Drills: SPEAR System® Applications With Partners$199
  • Tactical Garage Gym$291
  • Your Battle BuddyFree
Bonus value$1,186